The Business of the Arts
The Barclays L’atelier Art Awards received entries from numerous countries across the African Continent in the 31st instalment of this event. Tune in to find out who took home this year’s prize and why the award remains as important to artists today as it was when they began.
The series centers around the world of the arts and in doing so introduces viewers to South African personalities and artists making their mark both locally and abroad. It showcases and assesses various initiatives that have been launched by the private sector and examines the central issues and points of debate that exist around business and the arts. Interesting themes the series addressed are for example, art as a corporate investment; supporting the arts when looking at a project as a social responsibility or a real reward; strategic sponsorship or the "art" of business conversation.