The Business of the Arts
The 8th annual Arts & Culture Trust Scholarship award ceremony recently took place at the iconic Market Theatre. Six grade 12 learners competed in acting, singing and dancing to take home the coveted prize of a tertiary scholarship.
The series centers around the world of the arts and in doing so introduces viewers to South African personalities and artists making their mark both locally and abroad. It showcases and assesses various initiatives that have been launched by the private sector and examines the central issues and points of debate that exist around business and the arts. Interesting themes the series addressed are for example, art as a corporate investment; supporting the arts when looking at a project as a social responsibility or a real reward; strategic sponsorship or the "art" of business conversation.