The Business of the Arts
In celebration of Heritage Month, The Ichikowitz Family Foundation used art as a tool for young self-starting artists in Alexandra. Tune in to take a trail through some inspiring artwork alongside African acclaimed artists at the Alexander ICT Centre.
The series centers around the world of the arts and in doing so introduces viewers to South African personalities and artists making their mark both locally and abroad. It showcases and assesses various initiatives that have been launched by the private sector and examines the central issues and points of debate that exist around business and the arts. Interesting themes the series addressed are for example, art as a corporate investment; supporting the arts when looking at a project as a social responsibility or a real reward; strategic sponsorship or the "art" of business conversation.